modern Business & Corporate Websites

what is an Effective Business Website?

In today’s digitally governed world, every business needs a professional website, because it's often the first place consumers go to learn more about a company. Although the goals and needs of each well-established organization is unique to itself, they all have something in common with respect to their website's design: To convey the company’s corporate image in accordance with their other branding efforts. To do so, the implemented design style plays an important role in how the company is portrayed.

The features of company websites

Nowadays, business websites have a few features in common. It's a result of the recent revolution of Internet media, hence the emergence of new advertisement concepts. Consequently, companies — especially international giants — follow certain rules in designing their websites. The following is some major characteristics:

• Simple Design:
  To have a clean and simple layout, while focusing on the essential message, is the key to an effective presentation of a company’s products/services. In this respect, Minimalist design is a great choice. Apple Company is a very good example; it has been using this web design trend since the past couple of years.

• Informative:
  A business website should have enough information about the company to make it easy for clients/customers to conclude how they can work with you. These pieces of information include facts about the company's history, commitments, products/services and other relevant comparative data.

• Identity-oriented Images:
  Images are efficiently used in modern business websites to keep a company’s identity visible and clear. Through expressing a given activity/business, you create a clear identity that makes it easier for visitors to recognize your brand.

• Relevant & Simple Colors:
  As we know, different colors convey different feelings. Also, colors are interpreted emotionally in a certain way; therefore, they result in different psychological propensities. For example red and orange, which are associated with intensity and encouragement, are used by food-related businesses. These colors stimulate consumers to eat more and more. Color blue — being associated with trust, calmness and stability — is used by many well-established organizations.

• Well-integrated Social Media:
  Modern business websites efficiently utilize a lot of social platforms. Since social media is a critical part of marketing businesses, integrating these platforms into a website will help boost a company’s SEO.

• Use of Testimonials:
  Testimonials on corporate websites are considered to be very compelling, because the visitors are usually influenced by the feedback of others. Positive feedback is generally encouraging. Therefore, testimonials can be utilized as an authentic marketing tool.